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Outdoor products market is warming up in the spring, professionalism still needs to be broken.
time2019/03/23
- China's outdoor sports and leisure industry is in the growth stage. The abundant natural resources has laid a good foundation for the development of China's outdoor industry.
As modern people's life rhythm becomes faster and faster, work pressure is getting bigger and bigger, living space is getting smaller and smaller, people demand close to nature and relax, outdoor sports become a kind of human entertainment, leisure and improving the quality of life. New lifestyles, outdoor sports and leisure activities have gradually become popular. Fitness, running, yoga, hiking, trekking, marathon, rock climbing, diving, skiing, boating, surfing, etc. These outdoor activities have become one of the choices for young people's weekend entertainment or short-distance travel.
From a global perspective, American outdoor sports have become the second largest sport in the United States and a mature industry. Therefore, the current cross-border e-commerce US station Amazon outdoor supplies is relatively hot. Under the current economic downturn, the outdoor leisure industry has become one of the main driving forces for the development of the US economy and one of the industries that continue to grow. The outdoor leisure industry has a shorter development time in China, and outdoor products account for less than one-thousandth of the total sports goods market. However, with the improvement of residents' living standards and the rise of nature's leisure lifestyle, the industry has Broad development space. Therefore, Yiwu Weicen Outdoor Products Co., Ltd. believes that this industry has great potential! !
In order to promote the rapid development of the industry, the State Council and local governments have successively issued a number of industrial favorable policies. In October 2014, after the issuance of the “Several Opinions of the State Council on Accelerating the Development of Sports Industry to Promote Sports Consumption”, in the “Implementation Opinions” issued by various provinces, autonomous regions and municipalities, “development of sports and leisure industry” belonged to high-frequency vocabulary, Hubei, Hainan, Chongqing, Guizhou, Tianjin and other provinces and cities with geographical advantages have listed outdoor leisure sports as an important task, and have successively proposed the development of mountain outdoor sports, water outdoor sports, sports tourism and leisure health industries, the development of local leisure bases, and the cultivation of sports leisure. Market and other goals.
In addition, with the rapid development of the Internet and mobile Internet, the products of outdoor leisure tourism are becoming more standardized, structured, and easier to obtain. The difficulty of the line products will be graded, and the various measurement dimensions will be more precise. Outdoor leisure tourism is positive. Breaking the limitations of the acquaintance's economy and small circles, it has finally become a standardized and experiential tourism product that is within reach of everyone, and has gradually become a mass consumer product.
In summary, China's outdoor sports and leisure industry is in the growth stage. The abundant natural resources has laid a good foundation for the development of China's outdoor industry. The support of government policies and the change of residents' lifestyles are two major opportunities for China's outdoor development. The sports outdoor market also has huge potential to be tapped.